Why Douyin E-Commerce Thrives in China
Douyin e-commerce reached RMB 3.5 trillion GMV in 2025. Here is why the platform works, what tourism businesses can do on it, and three real agency cases from a Thai resort, Paris hotel, and Kenyan safari camp.
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Douyin e-commerce reached RMB 3.5 trillion GMV in 2025. Here is why the platform works, what tourism businesses can do on it, and three real agency cases from a Thai resort, Paris hotel, and Kenyan safari camp.
WeChat Official Account and WeChat Channels serve different purposes. Here is how to choose which one to open first for your tourism business, based on your timeline.
Tahiti is not a mass-market destination. It was never meant to be. Four-hour flight from Los Angeles, six hours from Tokyo, over thirteen hours from Shanghai. Overwater bungalows starting at $2,000 a night. No shopping malls. Deliberately remote. And that is exactly why wealthy Chinese travelers are choosing it. The Chinese Luxury Traveler in 2026…
Chinese tourists now outspend Japanese tourists by roughly 10x in total. But per trip, Japanese travelers spend more. Here is what the numbers actually mean for your tourism marketing strategy in 2026, with real agency cases.
After 200+ campaigns across 30 countries, one pattern keeps appearing. The best results have nothing to do with budget. Here is what we found.
Cameroon does not appear on the standard list of Chinese outbound tourism priorities. That is precisely the opportunity. While destination marketing organizations in Europe fight over share of voice on Douyin, and Southeast Asian resorts compete for Chinese OTA rankings, Cameroon sits with extraordinary natural assets, a growing Chinese business community, and a Chinese tourist…
How to launch your business in China in 2026: market entry structures, digital channels, real agency case studies, and what we got wrong. Practical guide from a Shanghai-based project manager with 10+ years on the ground.
Month six is when the story becomes clear. Here is what success looks like at the six-month mark: follower counts, Ctrip bookings, ROI benchmarks by property type.
Choosing an international school in Shanghai is one of the first things expat families research when they get a relocation offer. And in 2026, Shanghai’s international school market is more competitive, more diverse, and more difficult to navigate than ever. Whether you are a family arriving from Europe or North America, or a Chinese family…