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China Branding Problem
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China Branding Problem

One Story about China’s Branding Problem, The Chinese embassy in Washington D.C. held its once-a-year reception commemorating the 87th anniversary of your founding from the People’s Liberation Army. As usual, the event was meticulously managed. But what struck me of the most was an assortment of flyers on exhibit at the registration desk. In poorly intended typography, the titles in the flyers read: “China to…

Why Maldives are so popular among Chinese tourists?
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Why Maldives are so popular among Chinese tourists?

After the 2023 visa-waiver agreement between China and Maldives officially took effect, there was a surge in searches for trips to the Maldives on Chinese booking platforms, fueled by Chinese tourists’ enthusiasm and rising consumption power. According to a statement provided by Trip.com Group, formerly known as Ctrip, interest in the Maldives as a holiday…

5 Tips for a Hotel to attract Chinese tourists via Social Media
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5 Tips for a Hotel to attract Chinese tourists via Social Media

In 2023 the gloal hotel market expect to recovery as Chinese toutiists are about to return. Europe’s biggest hotel group Accor (ACCP.PA) forecasts higher revenue per available room as anticipates Chinese travelers this year. The group, which owns brands including Sofitel, Pullman, and Ibis, forecast a RevPAR rise of 5% to 9% from 2022 to 2023….

How to attract Chinese tourists to Cambodia?
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How to attract Chinese tourists to Cambodia?

Tourism is Cambodia’s second-largest revenue and China is their 3rd largest tourist arrival group. According to a Ministry of Tourism study, China was the main source of foreign tourists to Cambodia in the pre-pandemic era, and the country attracted 2.36 million Chinese tourists in 2019, producing around 1.8 billion US dollars in income. Cambodian Tourism…

How to attract Chinese tourists to Sri Lanka?
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How to attract Chinese tourists to Sri Lanka?

Chinese tourists in Sri Lanka is a big source of income. Many local Small Business dream to attract Chinese wealthy travelers but few succeed.   What are main problems of hopistality business in Sri Lanka?  Passive, they are teh supplier of Chinese travel agencies  No investment, no website, no effort to lure Chinese tourist  No…

Russia wants to increase the number of Chinese tourists
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Russia wants to increase the number of Chinese tourists

Russia has a big interest for Chinese tourists, In early December, China relax anti-travel restrictions,. . According to travel experts, these are weakened strains of COVID-19, Chinese tourists should go back to Russia. The first groups of Chinese People will arrive in Russia in February-March 2023 explained this media. Chinese travel agencies are ready to launch their…

How to recruit the best KOLs for attracting Chinese tourists
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How to recruit the best KOLs for attracting Chinese tourists

As you may probably well, know, social media in China is booming and becoming an excellent way for companies to promote their products or their brand, especially when China is just opened from COVID isolation. Here are some figures and facts that can help you to have a better understanding of the market: China is…