A must have in China: A Xiaohongshu account for my hotel

Alright, let’s talk Xiaohongshu (Little Red Book) and why, if you’re serious about bringing in tourists and making your hotel the go-to spot, you need to go all-in on this platform.

Little Red Book is a app for travel inspiration, (like instagram) and it’s where Chinese tourists go to discover places they actually want to stay at.

Here’s how you dominate it, step-by-step written by chinesetouristagency.com

1. Create an Official Account – This Shows You’re Legit

– First things first: get an Official Account. Don’t even think about skipping this step. An Official Account on Red Book tells people you’re the real deal, not some random place trying to wing it. It shows that you’re invested in your brand and that you’re serious about catering to Chinese travelers. Without it, you look like a clown, and potential guests won’t take you seriously.

2. Activate Ads and Target the Right Audience

– Red Book’s ad platform is gold if you know how to use it. Activate ads and start targeting people based on their interests in your destination, nearby attractions, or lifestyle trends. You want to reach people who are already dreaming about travel and adventure, and who’ll look at your hotel and think, “This is where I want to be.” Targeting is everything, so make sure you’re reaching people who are genuinely interested in your area.

3. Reply to Questions – Build Trust and Show You Care

– Listen, engagement is key on Red Book. When potential guests start asking questions in your comments or DMs, reply to them! Chinese travelers want to know you’re active, available, and responsive. If someone’s asking about your room views, amenities, or nearby spots, jump in and give a helpful answer. When you engage, you build trust—and that’s worth a thousand ads.

4. Showcase Stunning Photos and Videos

– Red Book is all about visual appeal. Post jaw-dropping photos and videos of your hotel, the rooms, the views, and any entertainment or amenities you offer. Make it look like THE place to stay. This isn’t just about showing the basics; it’s about creating a vibe that makes people imagine themselves there. Give them that “I need to book this place” feeling just from a photo or a 10-second clip.

5. Leverage the Power of Reviews

– Reviews are everything in China. Encourage guests to leave reviews and share their experiences on Red Book. When people see positive testimonials, they’re way more likely to trust you and book a stay. Highlight the best reviews, pin them to your profile, and make sure that real guests are saying real things that show off what’s great about your hotel.

6. Use KOLs (Key Opinion Leaders) for Content and Promotion

– KOLs are massive on Red Book. Partner with influencers who align with your brand and have an audience that’s interested in travel. Let them stay at your hotel, experience the highlights, and share honest, compelling content. A KOL’s endorsement can skyrocket your visibility, bringing in a flood of potential guests who trust their opinion.

7. Post Regularly to Show You’re Active and Dynamic

– If you want people to take you seriously, you can’t just post once a month. Regular posting shows that you’re engaged, dynamic, and always up-to-date. Share updates, new photos, and seasonal promotions, and keep things fresh. A consistent presence builds familiarity and keeps you in the minds of potential travelers.

8. Use SEO Tactics on Red Book

– Red Book isn’t just for pretty pictures; it’s a search engine. Use keywords that people would be searching for, like “luxury hotel near [local attraction]” or “best views in [destination].” Make sure your captions, titles, and tags are optimized with these keywords so that you’re showing up in searches. SEO on Red Book is crucial for getting discovered by the right people.

Conclusion

If you’re serious about attracting Chinese tourists, Red Book needs to be your playground. Set up an official account, post stunning content, answer questions, and work with influencers to get the word out. Treat this platform like the business tool it is—no half-measures. Go hard, stay consistent, and use Red Book to turn your hotel into the must-book destination in your area.

Put in the work, and trust me, the results will follow.