10 Hottest Travel KOLs on Xiaohongshu in 2025
Stop asking “Where should I go?” the travel KOLs on Xiaohongshu (RED) already mapped out your trip for you. Some are climbing sacred mountains, some are sipping champagne in seven-star hotels, some are taking kids to archaeology lessons in the Forbidden City.
And their fans? Just hit “save” and copy-paste the itinerary.
Here’s the Top 10 Travel KOLs of 2025 ; what they do, why they’re hot, and what brands can learn, by Marcus Zhan, marketing specialist in GMA. Director of operation.
🌟 1. Tian Xuning (@田栩宁)
Followers: 1.77M
Signature: Immersive cultural trips (like Dunhuang mural painting, heritage handicraft workshops)
Highlight: One post hit 720K likes and 142K saves. Think history class meets travel diary — and it blows up every time.
🌄 2. Menglu “No Fear” (@梦璐没在怕)
Followers: 2.5M
Signature: Extreme adventures (Tibet’s Mt. Kailash trek, Xinjiang desert crossing)
Highlight: Content screams “Dare you?” Fans shiver, then save the guide anyway.
🏞️ 3. China National Tourism (@中国国家旅游)
Followers: 547K
Signature: Official deep dives (Sanjiangyuan nature reserve, Daxing’anling forest)
Highlight: Feels like a geography lesson turned wanderlust. Authority + rarity = niche gold.
🎒 4. Wild Man (@野人)
Followers: 159K Bilibili
Signature: “Budget backpacking the world” (Southeast Asia, South America, Africa)
Highlight: Pure value-for-money. His vibe? “Cheap is the real luxury.”
📸 5. Aya the Creator (@阿文就是Aya)
Followers: 2.1M
Signature: Insta-worthy creative shots (Chaka Salt Lake, Chongqing’s 8D skyline)
Highlight: Photos so pretty you doubt it’s the same planet. Interaction rates always sky-high.
🍜 6. Sui Hongwei (@隋宏伟)
Followers: 75.8K
Signature: Food origin tours (Chaoshan beef hotpot map, Sichuan snack streets)
Highlight: Posts 876 notes a month. Yes, eight hundred seventy-six. Basically a human food GPS with turbo mode.
🧳 7. MacaPaca Popcorn (@玛卡巴卡爆米花)
Followers: 743K
Signature: Family + edu-travel (Forbidden City kids’ archaeology, Xishuangbanna rainforest eco-classes)
Highlight: Parents feel safe, kids feel fun. One post = 68K saves. A parenting goldmine.
🌏 8. Xiao Mai (@小麦)
Followers: 5.99M
Signature: Luxury world tours (Dubai seven-star hotel reviews, Maldives private island life)
Highlight: For her, travel = burning cash beautifully. A magnet for luxury brands.
🏮 9. Zhejiang Tourism (@浙江文旅)
Followers: 182K
Signature: Jiangnan immersion (Wuzhen Theatre Festival, Shaoxing Rice Wine routes)
Highlight: Proof government accounts can be cool. Culture + IP + KOL = regional traffic boom.
❄️ 10. JackC Travel Collector (@JackC旅行收藏家)
Followers: 37K
Signature: Seasonal themed trips (Nyingchi Peach Blossom Festival, Harbin Ice Festival backstage)
Highlight: Small fanbase, giant impact. His “seasonal radar” beats the weather forecast.
💡 Trends & Takeaways (with a wink)
- Niche is the new mainstream: History, adventure, food, family — no random clickbait, just vertical depth.
- Saves > Likes: People aren’t just scrolling, they’re planning. Xiaohongshu = the new travel planner.
- Local IP wins: Zhejiang Tourism nailed it — culture + region + KOL = instant buzz.
- Family travel is booming: Parents will spend, kids will drag them along. Edu-tours are the next gold rush.
🚀 Collaboration Cheat Sheet
- Selling luxury? Talk to @小麦.
- Targeting parents? Slide into @玛卡巴卡爆米花’s DMs.
- Want budget-conscious reach? @野人 has you covered.
- Pushing regional culture? Partner with accounts like @浙江文旅.
The message is simple: RED is the new Lonely Planet, powered by influencers
