- The number of rich Chinese who visited Tahiti increased by 55% last year compared to the previous year.
- Nearly 6,000 Chinese visitors in 2017. Chinese tourists in French Polynesia rank only eighth.
Feel the power of the most famous and exotic Island: Tahiti
Located in the Pacific Ocean, The Islands of Tahiti are an exotic and romantic destination. Just the mention of Tahiti evokes the visions of a beautiful and idyllic island paradise.
Tahiti is a beautiful island paradise, a perfect destination for exotic days, romantic nights and South Sea adventure.
The Islands of Tahiti has a power of life that makes each experience in these islands unique and unforgettable. The Tahitians call this power “Mana”.
Tourism is a major boon for the archipelago, where they spend over 40 billion Pacific francs (335 million euros) each year, representing 3.5 times the amount from local exports, according to the French Polynesia Institute of Statistics.
By 2015, it has raised to 183,000, with an additional 50,000 cruise passengers, according to Tahiti Tourism, an economic interest group
China and French Polynesia deepen ties on tourism
Tahiti is the biggest of 118 islands that form French Polynesia, and a pleasant climate, a rich history, towering rugged mountain peaks, polychromatic coral reefs, white beaches and swaying palms have drawn in an increasing number of Chinese visitors to this wonderful exotic paradise
The number of rich Chinese who visited Tahiti increased by 55 percent last year compared to the previous year, and some of them, like taking a helicopter into the heart-shaped Tupai. Independent villas in this beautiful island are also popular with affluent travelers. Brando, the island escape surrounded by crystal-clear waters and white-sandy beaches, is a big hit with high-end visitors.
Last year, Shao Qiwei, the director of China National Tourism Administration (CNTA), met Gaston Floss, the Chairman of French Polynesia Self-government (PF). This meeting aimed to develop the strengthening of tourism cooperation between the two countries. Shao emphasized the importance of an integrated development of all the economic sectors that contribute to tourism. While fostering the inbound tourist market, Beijing is also encouraging its citizens to travel aboard.
French Polynesia used to send delegations to China to promote itself as a destination for the Chinese tourists, while several Chinese companies including China Railway have visited Tahiti for potential cooperation agreements.
Gina Bunton, the chief operations officer with Tahiti’s tourism authority said that the representatives from Tahiti’s travel agencies and hotel and resort operators from the islands met Chinese tourism market players at the events, which aim goal aimed to showcase the region’s attractions and culture.
How to attract more wealthy Chinese tourists?
Lead generation is essential
Lead generation is the marketing concept for attracting Chinese internet users and converting them into customers. Lead generation used to use digital channels such as social media, Website…etc.
With all these leads you have direct access to their personal information such as email address, name, phone number or even address. Through these information you can directly contact them and develop a strong engagement.
A Nice Chinese Website
With more than 900 million Chinese internet users, get more visibility in the most connected country in the world through a Chinese Website is essential. Chinese internet users trust more Chinese Website than English website.
The Chinese’s tourists want to see good and relevant content before taking their decisions. In China, tourism professional willing to attract Chinese tourist should understand the Chinese’s culture and adapt their services to them. Chinese tourist is becoming more and more sophisticated; they really like luxury services.
Your website should respect a certain kind of “protocol” to make sure that it will be easily found by the Chinese visitor. You should also, be available for your Chinese visitors. The best would be to have a 24/24h customer service able to reply to anytime.
Baidu SEO : Visibility on The Chinese “Google”
Baidu is the most popular Chinese search engine with 80% of the market. The SEO process is different in China and requires different skills and techniques compared to western search engines like Google.
Smart SEO strategy focuses to provide high-level of ranking to your website but also creating good quality content for potential customers. Well-done Baidu SEO can generate more exposure and traffic.
The backlinks are also important for SEO, in order to increase visibility to your website. SEO optimized website and content will give to your website to be trustworthy and reliable. Finally, you can also use PPC (pay-per-click) which is the fact of paying to rank higher on a set of keywords.
Online Reputation : Chinese Travellers do not buy from Suspect Companies
The internet is full of many storytellings and news that could affect your agency image in one way or the other. A reputation can’t just affect your personal life, but also your company image. In China, Reputation means a lot. The Chinese’s tourists are looking for tourism agency which has a good online reputation and more visibility.
A tourist agency that wants to keep the Chinese as active clients has to promote its image on the right online portals to engage Chinese interest. Social media platforms like Weibo, Wechat, Douban can be used by marketers or use Chinese bloggers, key opinion leaders, banner displays and influencers.
Generally, the agency tries to create a social buzz to improve their reputation. However, bad contents are censored by the Chinese authority and will generate a bad reputation about your agency. This situation could deeply influence tourist ‘decision and push down your travel agency image and you could also lose all credibility among Chinese tourist. As Chinese consumers are now connected, it’s easy for them to get all information about what they need, and also know what people said about your agency and listen to the conversation.
Social media and travel forum
Chinese social media is unique, but is not so difficult.
WeChat is a Chinese version of Facebook. It is an audio and text instant messaging app with other functionalities that make him so popular such as book reservation, wechat account for the agency, Wechat pay, buy taxi, …There are more than 800 million active users all around the world.
Weibo is a microblogging platform just like Twitter. They have more than 550 million active users. If you want to be connected with Chinese tourists you have to be present on WeChat and Weibo. You can create on both platforms an official account which will offer you special features.
We know how to start, how to facilitate and develop these conversations among Chinese citizens. We combine Online Public Relations, Design and Viral Marketing with attractive communication methods on every Chinese platform: Wechat, Weibo, Tieba, Tianya, Douban… etc.
You know how to attract Chinese tourists, but the fact is you can’t apply all these things alone. You really need a good digital marketing agency, which has a right expertise and Chinese market experience to help you to enter in the Chinese tourism market.
Chinese tourism market is very competitive.
You have to think in long-term and marketing strategy because the ROI (Return on Investment) will be huge. A Chinese tourist is the “king” of outbound tourism, every country wants to lure them, so doesn’t be late, the decision is now.
Gentlemen Marketing Agency
GMA is not just a simple digital marketing agency, we are the best in term of innovative marketing strategy. We think with you.
GMA is a digital marking agency based in Shanghai, Beijing, and Shenzhen with seven years of experience in the China market. We totally understand you and we are there to think with you.
Thanks to our international team composed of nearly 40 experts, we are your best chance to attract more and more Chinese Travelers.
We used to work with the international brand; tourist agency over the world like Luxury Yacht Charter, Jacada Travel, Luxury Beach House Maldives… can be testified about our service and the result in their agency.
If you are:
- Tour Operator
- Luxury Yatch
We will glad to help you.
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