Top destination for Chinese tourists in 2014!

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Which countries are among the top 3 for Chinese tourists in 2014?

All countries around the world have realized that Chinese people were the new category of tourists they have to attract at all costs, all the more so as everyone know that Chinese are big spenders. That is why capturing Chinese’s interest would be extremely interesting for any country. Thus, all countries are competing to attract Chinese tourists and meet their specific requirements and whims. The ultimate goal: becoming the top destination for Chinese tourists. But the question is: are Chinese tourists fully satisfied when they arrive at the destination they have chosen? Which countries succeed in meeting their needs and expectations?

A new study from the China Tourism Academy has just released the new list of the most satisfying destinations for Chinese tourists in this year’s first quarter. Among 22 destinations studied, the winners are: New Zealand, the United States and Canada!

Here is the new full list of the top-ranked destinations for Chinese outbound tourists:

1. New Zealand
2. United States
3. Canada
4. Australia
5. Singapore
6. Italy
7. Thailand
8. United Kingdom
9. France
10. South Korea
11. Germany
12. Japan
13. Spain
14. Philippines
15. Russia
16. Malaysia
17. Brazil
18. South Africa
19. Cambodia
20. Indonesia
21. Vietnam

So, the winner of this year is New Zealand! This is not surprising: it has already been demonstrated that New Zealand attracts +30% Chinese tourists per year! New Zealand Tourism is changing with the arrival of Chinese travelers. All the industry of the country profit to this new target, and helped boost overall shopping spending by 500 million dollars last year. China is the second market for New Zealand’s tourism!

What happened to France? You have probably noticed that France, which used to be the top destination for Chinese tourists, moved to the 9th place. The country is gradually losing its leadership in terms of Chinese tourists’ favorite destination. At the bottom of the list, we can find Cambodia, Indonesia and Vietnam.

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The number of Chinese tourists abroad continues to increase

According to China Tourism Academy estimates, the number of Chinese people traveling abroad reached 26.4 million in the first quarter of 2014, with a 17%-rise from the same period last year. As far as spending are concerned, total spending by Chinese tourists reached $3.4 billion, with a 16%-rise. Those figures are expected to increase considerably.

According to CLSA estimates, the number of Chinese tourists overseas will reach 200 million per year by 2020, which means two times more than the 100 million who went abroad last year.

Meanwhile, China no longer attracts visitors

Chinese are less and less interested in visiting their own country because of smog and crowds across China. That is why Chinese people tend to go abroad when they are on holiday. It is the same for inbound visitors: whether because of pollution or some other reason, the number of foreign tourists fell by 3%, down to 31 million.

More information about Chinese tourists
1. The boom of Chinese tourists
2. Consequences of Chinese tourists abundance
3. 4 major trends in China’s tourism industry

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