Chinese tourist: attract tourists from China

Chinese Tourists

Social media are critical for attracting Chinese tourists

In 2014, there were 634 million netizens in China, which means almost half of the world’s netizens. In addition, 70% of the holiday booking were made online. How do Chinese holidaymakers plan their holidays? How do they find information? How do they share their experience with their friends? The vast majority use only one media for this : Social Media. Wechat, Weibo, specialised tourism platforms like Tuniu you name it. They often like to share their experience in almost real time. Let’s have a better understanding at how Chinese tourists use social networks

Chinese tourists spend 8hours per week on social networks

Before the trip

Chinese people were 100 million  to travel in 2014. More are expected to travel in 2015 and forecasts made by the CTA (Chinese National Tourism Agency) put at 200 million Chinese tourists going overseas by 2020.

 

Chinese tourists will first look for information on specialised tourism platforms like Tuniu to find the country theyr would like to go to. Following this they will go on OTA to do their booking

Ctrip.com is the leader of the OTAs (online travel agencies) with a whopping 50% market share. Before booking a trip, Chinese people will always look for information. They like to discuss with their friends about trips to get direct advices from them. For that, they use the two flagship social networks of the Tencent group: QQ and WeChat. QQ is a social media and WeChat is a messaging application, which also includes a news feed.

There are people called the KOL, key opinion leader, who are people present a lot on the Social Medias. They give their opinions and ideas a lot. These people are usually followed by a large number of people because of the quality of their intervention. They are reliable people because they share their experiences as they want. They also read the online magazines specialized in tourism. For the videos, they mostly use Youku, a platform that hosts a lot of videos about everything including trips.

ctrip3

During the trip

During their trip, Chinese people like to be connected. They can talk with their friends and family. For that, they use messages applications like WeChat, QZone and QQ. It’s very important for them to have the possibility to keep in touch with their friends and family. They can also share their trip and experiences directly with them. They share also photos and videos of their trips.

wechat

After the trip

Because they like to have reviews about trips, it’s natural for them to post some. They post reviews on the Social Medias like Weibo, but also renren.com and douban, the most used Social Medias. Like that they can help their friends or even other people. They share their trips on forums like tuniu.com. Tuniu.com is the biggest forum entirely dedicated to trips. They can post photos, advices, participate to conversations. It’s used in a purpose to help people for their futures travels. Like during their trips, they like to share photos after their trips are done. The photo applications are connected to their Social Medias that allow them to share their photos quickly.

Social media are the perfect channel to send the right message to the right target, Chinese tourist. Video sharing, high quality content, high quality pictures must all be part to your webmarketing strategy to provide the emotional engagement necessary for making Chinese tourists choose your destination, tours or hotels over a competitor’s.

You want to attract more Chinese tourists and have an edge over your competitors? Choose a digital marketing strategy. Contact us for more information!

  •  More about social networks here
  • The Chinese tourism market there

11 Comments to "Social media are critical for attracting Chinese tourists"

  1. Reply
    ginafang
    March 5, 2015 at 8:53 am

    i am still have business in travel agency, We have added many new projects
    For example: National Geographic Dive Center Holiday trip, private charter trip, Bali-Indonesia and Taiwan-Kenting luxury tour itinerary,Wedding .. etc.
    We arranged the trip and all the luxury items, just provide your needs and budget

    • Reply
      admin
      March 9, 2015 at 2:53 am

      Dear Gina, I have contacted you, looking forward to your reply. Should you have any question, add a comment here or send us an e-mail!

  2. Reply
    Seasaw
    April 29, 2015 at 4:24 pm

    thanks for adding me to the Shanghai Business Network; my main interests are fine art and real estate… happy to meet you here…

  3. Reply
    Seoo
    April 29, 2015 at 4:25 pm

    Dear dont get mad people are good and bad all over the world. You are a great model, and much welcome to visit Cambodia one day ( im french not Khmer). Have a ncie day

  4. Reply
    Sepai
    April 29, 2015 at 4:25 pm

    hi how are you in Shanghai I lived in Chengdu studied at the Min Zu Xueyuan long ago liked the food and people there they not the same as the other parts of China now in Shanghai looking good i a wet t shirt

  5. Reply
    pm
    April 29, 2015 at 4:29 pm

    Just delete & block them. Too much garbage on Facebook now looking for you know what. You don’t need to dignify any of it. Stay strong. 好不好

  6. Reply
    Suman
    August 13, 2015 at 10:22 am

    I have a trekking agency in Nepal. If you have any query to Nepal, Please feel free to contact on my email address.

    • Reply
      admin
      August 17, 2015 at 3:25 am

      Hi Suman ,

      Drop us an e-mail about your project and we will be happy help you attracting more Chinese tourists 😉

  7. Reply
    Benny Everheart
    February 27, 2017 at 7:11 am

    Hi!
    We are a Tour Operator in the Hudson Valley of New York State, only 30 minutes from New York City. We want the Chinese to use Hudson Valley Adventure Tours to see the beauty and ambiance just outside of NYC. We specialize shopping and Historic tour packages and have premium activities for the entire family! Please come and eat, drink, shop, and have the most fun of your life!

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