Social media agency in ChinaWe are the Agency specialised in Social Media for Chinese Tourism
How do we help you to stay connected in China?
According to the latest data, there are about 100 million outbound Chinese tourist going abroad every year. When they do so they like to stay connected to their family, friends and share their experiences, impressions about anything, from the hotel they stay at to the food they tasted or this new luxury bag they bought.
Chinese social mediaWe register and manage your company on the platforms.
social media campaign in ChinaManagement of the image of your brand and answers to the questions asked by the users on the forums.
Chinese KOLKOL is a key in the social medi marketing
Follow-upWe will send you a detailed report every month and an analysis of the results.
SOCIAL MEDIA IN CHINA!
Social media in China has started much later than in the West. As a matter of fact with simple copies of existing social networks. A good example would be ICQ in the West and QQ in China. That was before.
Now Chinese Social networks have a life and features of their own. In fact some of them may well be the most developed social networks in the world. This means an obligation for all inbound marketers to rethink their strategy when they are about to set foot into China social media landscape.
HOW DO THE CHINESE USERS STAY CONNECTED?
They use social media and they love it. Chinese spend in average 10 hours per week on social media. However, unlike in Western countries where you have Facebook, Youtube, Chinese social media landscape is mostly local. Indeed, Western social media are blocked for the most part and can not be accessed from China.
The following data is going to give you the necessary keys to understand why and how it works :
- QQ, the first popular network nationwide has 700 active users every months
- QZone, a subpart of QQ, similars to Facebook, boasts 500 million active users
- Wechat, the ever evolving rising star in the Chinese Social network has 500 million active users and has yet to reach its full potential.
- Weibo, 500 million users strong, it is an open social media, very much like Twitter.
The value of social media in China tourism
Chinese tourists will decide what to book and where to go mostly according to their friends or family advice followed by reviews and comments from users on Chinese social networks in China.
Now, Chinese are more influenced by their family and acquaintances on social networks as well, since it is a user-oriented content marketing tool.
Social media has a real potential with the hyper-connected post-80s’ and 90s’ generation that start to be the mainstream category in China. That’s why most companies increase their budget in social marketing.
How to use properly Chinese social media?
Having a very precise idea of your target customer is vital. Oddly, this is where companies often have it wrong because they focus too much on other aspects of the marketing campaign. By doing so they neglect the communication, the core aspect of a social media campaign aiming at Chinese tourists for instance.
Indeed, promoting your tourism resort or your tours is served best by a high quality message rather than an attempt to spread a message all by yourself for a maximum coverage.
Focusing on the communication and the message you want to spread will have people believe that your services, your suggested destinations are very interesting, of good value and therefore do the spreading for you. It will be done much more efficiently and with better result when they share their experience, travel.
Strategy for a good use of a social media campaign in China
Promoting your services and destinations is no longer about simple posters or ads on a website. The content must be designed according to the customers you want to target specifically.
The Chances are that very rich Chinese will not travel in the same way than middle-class do. You need to be able to influence and get into your target’s mind. Since it’s no longer just about business, inbound marketers must keep a social part and find a balance.
Should you do things the right way, you will be able to anticipate the next trends in tourism. This is perfect to stay ahead of the competition For this to happen high quality data and reports are the prime requirements!
- Do you need a social media strategy?
- Do you want to know more about our expertise in tourism?
Frequently Asked Question about
Social media in China
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is the practice of partnering with powerful social media users to shape their audience’s purchase decisions and behaviours. These social media users hold a level of influence over their audience due to their credibility, authenticity, and quality of their content.
WHAT’S THE DIFFERENCE BETWEEN WEIBO AND WECHAT?
Weibo is a computer and smart phone based blog system (like twitter). There are many companies providing the Weibo service, such as Sina, Tencent, Sohu, 163, etc. User often posts about their daily life, emotion and gossip. Also it can be used to share news, comments about certain events, industry, sports and technology and network online networking. Weibo have more than 750 million active users.
WeCha(Weixin) is a smart phone app own by Tencent(QQ) which has been used in China. Similar to Weibo, it can be used to post moments and news too, but users mainly use it to chat/ group chat. Additional, unlike Weibo, Wechat is the only app of its kind in China. WeChat is the most used with more than 900 million active users
HOW CAN MY COMPANY GET A REPUTATION?
Word-of-mouth in China online is very important to the reputation of your company. There are several ways to build a positive reputation.
– Build and animate a strong community. Social media will allow you to build your community and loyalty. While WeChat is the most used social network, Weibo can also allow you to gain reputation and retain new subscribers. This works like a microblog with a limited number of characters. Forums and blogs can also help you gain reputation.
– Use external sources. Relations presses and specialized blogs in the food and drinks are very important to have better visibility and reputation positive online. The Chinese will trust a brand that has been recommended by an online newspaper.
WHY USE BAIDU RATHER THAN GOOGLE?
In China, Google is censored by the government and represents only 2% of users in China. The remaining 98% of Internet users in China use Baidu.
The main difference between Google and Baidu is the latter privilege priority in Chinese characters sites. Using these characters is paramount to your site and for all SEO campaigns.
WHAT ARE THE BENEFITS OF RUNNING AN SOCIAL MEDIA CAMPAIGN?
There are many benefits to running an social media marketing campaign. Social media marketing campaigns are built around trust. According to a study done by GMA, 90% of Chinese consumers say the most trusted source of information is from someone that they know such as KOL or influencer.
The most important to many brands, money. Social media are getting bigger by the minute, which means the potential for your branded content to be seen by your target market is increasing rapidly.