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Where rich Chinese tourists are travelling in 2023

Nothing is ever as it seems: despite Sino-Japanese tensions caused by a dispute over some uninhabited island, 29% of survey respondents from mainland China ranked Japan as their top travel destination in 2023. That is an 18% increase from previous years.

With so many new openings, events, and other occurrences in Japan right now, it’s hardly surprising that a big increase in foreign travellers followed the border’s reopening in October. With Japan listed as the top destination for Chinese New Year 2023, which falls on January 22, it appears that this trend will continue in the coming year.

The research was conducted by the travel service Kkday, which found that reservations for experiences in Japan were more common than those for other Asian nations.

Here are some historical explanations

First, in 2013, the yen fell about 22% against the US dollar while the yuan appreciated almost 3% against the dollar. This translated into Japan becoming a shopping heaven for rich Chinese tourists. Vivian Hong, president of Travelzoo’s China operation, Travelzoo Lv You Zu stated that while in Japan those shoppers would buy a wide range of products from Louis Vuitton bags to $1000 rice cookers.

Second, Japan has been a hot destination for tourists coming from Hong Kong and Taiwan because of the country being only a short flight distance and having a very particular culture. Meanwhile, mainlands Chinese have discovered themselves fond of the country’s scenery, food and atmosphere. 

A shift in the current tourist trends: Hong Kong and Thailand are on the rise.

Travelzoo is present in the mass market around the globe except in China where it targets only wealthy tourists with income superior to $50000. There is a shift in the most favourite destination for that market segment, places like Australia, The Maldives are losing popularity while Hong Kong and Thailand see no significant increase in the number of mass-market tourists as reported by Travelzoo.

 

In 2023 destination to watch is definitely Taiwan. The island, which ranked 4th last year, has gone up to 3rd this year in this year’s popular destinations probably because people from big cities can travel alone rather than in groups making it easier to go back. Last, but not least, Taiwan and mainland China have a lot in common starting with the language, Mandarin which makes it easy for mainland citizens to find their way around. After the language comes the Chinese culture, well-preserved to the point where mainland Chinese prefer to bring their families to Taiwan for important celebrations like the Lunar New Year.

 

They were fifth last year; they are second this year in Travelzoo’s top destination list for Chinese travellers: the U.S. People going to the U.S. usually visit campuses and do some outlet shopping like Mr Xuan, bringing his 13-year-old son this summer to visit colleges, Disneyland and Universal Studios. His family has also planned to buy some clothing in outlet malls.

Chinese develop a knack for outbound tourism, but what of foreigners visiting China?

Jason Yap, CEO of Travelzoo (Asia Pacific) Inc., stated travel deals to China on its websites outside the country aren’t selling nearly as well as outbound travel tours on its Chinese website. Why is that?

The main problems are the rising yuan, causing China to stop being the cheap destination for the other Asian countries it once was; then comes the heavy pollution in China’s top-tier cities and outbreaks of food scandals. 

 

So how to promote your travel destination to affluent Chinese?

Expert Tips:

  1. Develop a Chinese Website – build your digital home in China
  2. Improve visibility – make Chinese find you on Baidu
  3. Work with Chinese media – press releases are a must
  4. Use Chinese KOLs – let Chinese travel bloggers share messages with their audience
  5. Be social – build your communities on Red and Wechat

Need help attracting high-class Chinese travellers?
We are Experts in Chinese Tourism marketing!

????Contact us now to get a Free Consultation or to recruit Chinese Influencers for you.

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53 Comments

  1. Hi ,

    I represent the local travel agency Exotic Escape Tours based in Colombo (Sri Lanka) and I am the French ambassador and community Manager.
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    I am sure that we can meet your requirements
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  2. Best wish the 2014 full of successes.
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    Best regards
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  3. Hi
    If looking for high class travel organisers checkout Canadian Heights Ltd.We specialise in educational tourism and provide opportunity to young ones for overall development.Educators may like to communicate with us to see our goal oriented itineraries beneficial to students,teachers and mentors.
    Possible for you Chinesetouristagency ?
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  4. Hello Chinese Agency,
    If any of your groups are interested in travel to USA, PEAK Adventure Travel can assist. With more than 30 years’ experience, we specialize in small group travel and will develop a custom trip to meet your clients’ needs. From Alaska to Los Angeles, New York to Las Vegas, Yellowstone to Grand Canyon, and all points in between.
    Our staff can speak Chinese and get used to welcome Chinese Guests
    Regards,

  5. Hi All,

    Im a Director of an Inbound Tour Company in the country of Papua New Guinea operating for more than 20 years. If you want to experience the last frontier on earth, come to Papua New Guinea.

    We accept bookings for FIT and groups as well. We provide diving tour, adventure, honeymoon tour, cultural tour, Education, bird watching, river cruise, golf tour, sightseeing etc plus other tours on request.

    Please visit our website: http:// wemsolodgetours com pg
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    Regards

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    Director.

  6. Hi all Business partners!
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    Jipe trekking and safaris, we aim to help you find the perfect Tanzania vacation packages, by bringing you great vacation deals, a bigger selection on cheap vacations at the destinations of your choice, and outstanding service when you book your holiday. Finding specials on top vacation packages, great last-minute deals, inexpensive getaways, and more is what Jipe trekking & safaris are known for.
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    Jipe Trekking & Safaris presents you the best ideas for planning an affordable vacation. If you need additional assistance, Jipe Trekking & Safaris Customer Service Representatives are available 24 hours a day to answer any questions you may have about booking your Tanzania vacation so that you can travel with the confidence that you found the best vacation package at the lowest price.

    You are all mostly welcome!

    1. Dear Francis,

      We send you an e-mail regarding your demand, looking forward to your reply!

  7. Hi – We are Botswana Based, and have a full Mobile and Lodge company in the Okavango Delta, Botswana, this is one of the worlds last free roaming wildlife area’s left, home to Rhino, Lion, Elephant, Leopard, Buffalo, and many many plain game.

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  8. Hello from Nepal the country of Himalayan Wonders!

    We are looking for Travel partner or Travelers for promote trips in Nepal. Nepal is the country of world highest peak mount Everest with other many Himalayas & birth-place of Lord Buddha.

    Our services includes – Trekking, Tour, White Water Rafting, Jungle Safari, Sightseeing, Home stay, Mountaineering, Helicopter tour, Bunny Jumping, Hotel Booking etc in Nepal . Also, we organize trips to Tibet, Bhutan and India.

    1. Dear Suresh,
      We sent you an e-mail regarding your request. Looking forward to working with you 😉

  9. Do you teach the Chinese tourists social gracefulness? They can be brassy everywhere they go.

    1. Dear Will,

      Chinese tourists have to deal with the huge cultural gap between them and most Western countries. However this is improving thanks to their quick learning and the measures taken by their government. We can’t teach but we can promote 😉

  10. Any single real tourist agency or tour operator need some more information about how to welcome and handle with Chinese tourists. Cultural differences between Europe and China is huge, but we all know majority of tourists are good non complicated people. But I really would like to know more.

    In Iceland I can not go with them to hard Amazon forest or high class botanic park. Here nature simply is based on volcanoes geysers, geothermal, waterfall, and anything connecting with sea and fresh water including fishing or whale watching.

    Is there something Chinese tourist was aspect in various European countries and they were been disappointed or is it simply culture as main barricade?

    I am founder of Mercury Grail tour, operation company.
    Day or longer tours in Iceland are our top but we are specialized for senior and spiritual tours as country have enough points for practitioners.

    We also are offering Balkan traveling with must stop in any single important place in former Yugoslavian countries.

    1. Dear Andres,
      All problems stem from one : cultural difference and the difficuly to asses the Chinese tourists and what they like. That’s where we come in and can help

  11. Greating from Uzbekistan, Samarkand city and Shoxina-STD Travel agency!!!

    Do You work with the tourism market of Uzbekistan?
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  12. Hi I am Ruzaik
    We handle excellent memorable tour packages in beautiful nation in Sri Lanka, and we handle all type of groups, with reasonable price for all type of incoming tourist.

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  13. Hi

    I am a tour operator from Kenya and would like to discuss with you about promoting my destination.

    Kindly drop me an email on requirements.

    Thanks

  14. Bhutan is a tiny, remote and impoverished kingdom nestling in the Himalayas between its powerful neighbors, India and China. Almost completely cut off for centuries, it has tried to let in some aspects of the outside world while fiercely guarding its ancient traditions. The Bhutanese name for Bhutan, Druk Yul, means “Land of the Thunder Dragon” and it only began to open up to outsiders in the 1970s. Bhutan’s ancient Buddhist culture and breathtaking scenery make it a natural tourist attraction. Tourists must travel as part of a pre-arranged package or guided tour.

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  16. Hello,
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  17. Hı ,
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    Best Regards

  18. Hello Oliver,
    I am going to open a new travel agency in Sri Lanka. this is specifically focusing Chinese outbound travelers. i need my web to be host in a Chinese server and need further details and look forward to promote my site in Chinese social media and search engines. how can you help me with this.

    Thank You
    Rangana

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  20. We see a lot of rich chinese visiting our area. Below is just a few reasons why!
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    God Bless Every Human-being on this planet
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  21. Hi,

    I am writing to let you know my company active in tourism.

    Based in Switzerland, my company is specialized for Chinese tourists. I organize tours in Switzerland, with a duration of one week.

    The highlights are:
    – A Chinese interpreter accompanies and assists the group during the tour.
    – All Chinese travel documentation.
    – Small group of 12 to 15 people.
    – All 3 star hotels, Swiss standard and Chinese restaurants included.
    – Transport in comfortable private bus.
    – Varied program including a visit to Lucerne, Zermatt and Jungfrau and other interesting places.
    – Switzerland is a safe country with a sense of hospitality. The pure air of the Swiss mountains is recognized.

    I let you visit my website in order to assess the quality of the tour in Switzerland I offer.

    http://www.topswisstours.com

    Best regards.

  22. Hello.

    I’m Yossi Efrati, CEO of Mercury Travel , travel agency based in Tbilisi , Georgia. We are looking to promote trips in Georgia in the Chinese market with potential partners as outbound travel agency.
    With experience of 12 years in this developed market we are the best choice to pick in Georgia for sicking our country’s wonders and mystery.

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    Our company specialized in classic tours all over the country , cultural tours, Jeep tours , wine tours and heritage tours .
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    Best Regards,

    Yossi E.

  23. Hi

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  24. Hi Greetings from Srilanka & Maldives!!!!!

    My name is Subha and I’m a Travel advisor in Sonrisa Holidays Srilanka and Maldives.

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    We will create your personalized itinerary and be your private travel service. We match your ideas to our network of providers to create your dream trip.

    Sonrisa holidays, Sri Lanka & Maldives destination specialists — making your dream trip a reality!

    Best Regards,
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    https://www.facebook.com/Sonrisaholidays/

    https://www.tripadvisor.com/Attraction_Review-g293962-d6496026-Reviews-Sonrisa_Holidays-Colombo_Western_Province.html

  25. We are a professional and experienced travel agent in Bhutan providing packaged and customized tours with personalized services. We provide trekking tours packages, cultural tours, eco and community based tours, adventure sports, hiking tours, spiritual and wellness tours in Bhutan. We are an inbound travel agent and we would be very happy to work with you if you would be our partner agent and refer us to your clients for travel to Bhutan.
    If you do not know much about Bhutan, it is a small country in the Himalayas with a population of less than 700000. It is an environmental paradise and we have a very exclusive tourism policy of high value and low volume. It is a beautiful country for leisure and adventures. We have something for everyone and we would like to work with you to showcase our products to your market.
    Please check us for details at http://www.escapetobhutan.com and contact us at escapetobhutan@gmail.com for further details. We would be very happy to talk to you and discuss with you the possibility of working with you for selling our products to your clients through you.

    We look forward to hear from you at your earliest convenience.

    Warmest regards

    Ugyen
    Escape2Bhutan Adventures
    +97577413040

  26. Nihau! and greetings from Papua New Guinea. It is official that the National Airline of Papua New Guinea will be undertaking direct fight from Port Moresby to Shanghai and Beijing come 2017.
    PNG Inbound Tour Operator; Pacific International Travel has hosted three Chinese Agents from Shanghai in Port Moresby today..
    Chinese tourists and agents can email: pitomita@oniline.net.pg

  27. Our company is a Travel Agent/Tours based in Gaborone, Botswana, Africa. We are looking for a business partner that we can work with in China.
    We take our tourists all around Botswana and we tailor make packages according to the clients need. We also do recommend.You wont miss the
    big five when travelling with us.
    Looking forward to hear from you.

  28. I am a tour operator in Tanzania.
    Our services are:
    • Wildlife safaris
    • Mountain climbing
    • Beach holidays
    • Cycling tour
    • Walking tour
    • Balloon safari
    • Cultural tour
    • Honeymooners safari
    • Gorilla & chimps tracking
    Please contact me if you have any tour packages in Tanzania. I would offer you the best services on the reasonable price.
    Send me your introduction please. We want to know more about your services

  29. Hello Sir Chiese Tourist

    We would like to introduce ourselves as a Safari and Tour Operator Company based in Dar es salaam and Arusha Tanzania. We are operating on The Northern Tanzania, Southern Tanzania, India Islands (Zanzibar,and Mafia and Pemba). We are willing to work with your company or handling your clients while on the above said destinations.

    , Zanzibar, Mafia, Pemba, Nyika Plateaus,Islands, Mahale and Gombe, Lake Tangayika, Katavi and many more areas in Tanzania as our company is base in this country. If this interests you we will send you our safari programs and costs for 2017.

    We would appreciate your reply and we will be happy to have an opportunity to work with your company
    In General we provide services to Ngorongoro, Serengeti Migration, Kilimanjaro, Lake Manyara, Maasai tribes, Selous, Ruaha, Mikumi, Udzungwa mountains, Kilwa and Makonde Plateaus,

    Thank you and best regards,
    Marketing Department.

    Daniel Mrema
    My Website is http://www.stagidalitours.com
    Dar es Salaam
    Tanzania.
    NB:Very Soon i will send you Program of Serengeti Migration as i told you from 10-20 People.Program from January to Mach 2017 Immigration Season

    1. Hi,
      We can help you and generate leads from Chinese travellers and agency. Contact us by email.

  30. Hello,
    We are one hotel group based in Germany,we want to welcome chinese guest can you recomend us how to bring lot of chinese guest

  31. Hello
    My name is Hussein Musangi from Nyika Treks Tanzania.
    We welcome you all to the most beautiful land on planet earth.Located in East Africa where the Kilimanjaro-the highest free standing mountain on earth is found,to the Serengeti wild plains where the earth’s greatest migration of animals occurs to the serene beaches of Zanzibar island.For this and more we welcome you all to join us for the trip of your life time.

    Hussein Musangi
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    email adress: nyika@habari.co.tz
    Arusha,TANZANIA

  32. We are an inbound tourism firm based in Arusha Tanzania. We would like to expand our Tanzania Tour Packages to the Chinese market. We do provide safari tours to all the country’s parks such as Serengeti, Ngorongoro Crater, Mt. Kilimanjaro climbs, Lake Manyara National park, Tarangire, Zanzibar island etc. You can take a look at some of our packages at http://www.leaptourstanzania.com or contact us at info@leaptourstanzania.com

    Thanks, Mtui
    Leap Tours Tanzania Ltd.

  33. Hello !
    We are certified and trusted local owned tour operator based in Moshi Tanzania with wide knowledge and experiences of organizing individuals, Couples, families and group tours to Mount Kilimanjaro, Mount Meru, Camping Safaris, Lodge Safaris, Lake Tanganyika tour, Lake Victoria tour, Day trips, Coffee tour, Cultural tour and Zanzibar holiday. At Eastland Adventures we have dedicated office staff, safaris teams, climbing teams and the best quality equipment for Kilimanjaro and Safaris jeep, which we maintain to the highest standard. We are here to make your trip just as you had always dream it would be and go beyond your expectations.
    Kindly we would like to expand our market to Asia and China is one of target, kindly feel free to let us know how we can cooperate and get flow from Asia.
    Your sincerely
    Daniel Pallangyo

  34. Hello Greetings from Nepal the country of Mount Everest

    Mount Glory Treks and Expedition is one of the Nepal’s better known adventure and exciting Luxury travel agency which specializes in exploring the elevated Himalayas in Nepal, delivering mind inspiring, soul awakening and life long memories with the best experiences and adventures. Our best team with knowledgeable, experienced and professionals are always ready to serve you the best Luxury trekking, tours, expeditions, rafting, bungy jumping, etc. We are widely recognized and well-certified Luxurious trekking and tour operator based in the locales and Himalayan Regions of Nepal, Bhutan,Tibet and India.

  35. very nice content. I guess every tourism companies want to target Rich People, but can they?
    Can they provide high end service and satisfay these rich people desires?

    I am not Sure

  36. City Sightseeing Tours offers Safaris in Kenya Best of Kenya Safari and Tour for private and group joining safaris for single individuals, couples, families, friends, or groups of people from all over the world are able to book holidays directly in Kenya, Zanzibar, Tanzania and other African Countries, including Flights or Hotel Bookings, Sunny Beach & Hotel Holidays, safari in Kenya and Adventure Safari Tours.

  37. We are Tanzanian licensed Tour Operator sopecilait for Mt Kilimanjaro climbing, Mt Meru climbing, Mt Ol Donyo Lengai the Maasai mountain of god and volcanic active mountain, safari to Serengeti National Park, Ngorongoro Crater, Tarangire National Park, Lake Manyara, walking at the rim of Ngorongoro Crater, Chemka Hotspring etc

  38. Mercury Grail is travel agency based on small only private groups. The agency is based in Reykjavik, so more reason to contact. Together we can make completely customized tours in Iceland.

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