Glendee Coconut Chips

‘Glendee’ is a Thai brand of snack. From real tropical fruit, they produce potato chips, perfectly crispy and sweet coconut chips and other varieties. Their main goal was to specifically attract Chinese tourists visiting Thailand rather than sell on the mainland market.

 

Challenges:

  • New Brand for Chinese Customers
  • Less Awareness
  • Less Reputation
  • No Potential Customer Community
  • Fierce Competitive Environment

Solution:

  • Weibo KOL (Key Opinion Leader) campaign
  • WeChat account setup & shop & content management
  • e-Reputation
  • ‘Little Redbook’ Ecommerce Sales 

 

 

Result:

Weibo KOLs:

  • Average 2 million views per post on KOL videos

WeChat:

  • 11,031 followers
  • Daily Posts 
  • Video posts and sharing

e-Reputation:

  • More than 40 PR releases 
  • Ranked at the top on Baidu Search

Little Redbook:

  • 12 Influencers promoting on e-commerce platform

SEO Agency China : China SEO Company
Social Media Agency Shanghai : Social Media Agency China specialised chinese
Digital Agency focus on chinese tourists: Digital Agency
Google + : Chinese tourist agency

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