Online Reputation Management company in China: PR, KOL, influencers
How do we help you to to improve on image in China?
Online Reputation in China is important for a brand to improve on image awareness of misinformation, scandals, negative consumer comments and criticisms among the Chinese. The positive information needed to put a brand image back to confidence in the sight of targeted consumers is important in the Chinese internet community. A brand should have a strong public relations portal to reach out to the audience especially in community management. A buzz could be termed to be negative to paint a brand bad in the eyes of its consumers by way of misinformation. Brands, therefore, need a strong online portal to project image and visibility in China to manage the community for sales.
We Promote brands in the China is by means of strong press relations to create products awareness
Management of the image of your hotel and answers to the questions asked by the users on the forums.
Key Opinion Leaders
These groups of Chinese influencers are the marketing tools capable of improving online reputation of a brand
Promoting brands in the China is by means of strong press relations to create products awareness. These online news portals are important in China to reach the target audience and increase the brand image build up to consumers. Press relations in China can be done with the following methods:
- Writing press releases in Mandarin
- Monitoring of operations
- Establishment of the position and angle of attack
- Dissemination targeted at journalists
With these tools at the disposal of any brand, negative comments, criticisms and misinformation can be changed to a positive testimonial to promote products. Online digital communication through the word-of-mouth, articles and blog posts are tools for effective online branding in China.
Key Opinion Leaders
These groups of Chinese influencers are the marketing tools capable of improving online reputation of a brand. The key opinion leaders appear in the banner display with the brand logo and the product to be promoted.
They promote brands with trusted voice capable of producing social proof and convince consumers to purchase your products. These key opinion leaders are appropriately selected to fit into key industry areas with unique advertising strategy.
Banner is prepared and displayed at the bottom of key opinion leader post with the description of your product and possibly linked to your brand details. Banner is a great way to drive traffic, especially in China to improve online reputation. KOL marketing increases sales for brands in China, their endorsement will have a positive impact on the conversion rate, especially for a brand that is new or with a poor reputation.
The word of mouth and criticisms on social media especially in China about a brand can create so much impact. These groups of Chinese are active in social media, blog posts, content and copy writings, brand advocates and niche promotion. The influencers drive action which is more powerful than awareness.
Prominent influencers have followers on social media that can lead to generating a lead for a brand like Weibo, QQ, Renren etc. Chinese influencers are the third party connecting a brand to target audience. Influencer has audience network of loyalty on social media that can drive traffic to the website.
The influencers generate contents about the brand, recommend brands to the target audience and present them in catchy topics. Few examples are fashion bloggers creating tremendous fashion posts. What defines an influence is the context of a target was known and the reaching coverage or power that translates into action to convince the audience. How to get good influencers determines the field and category of people to be influenced.
Can provide online branding using effective press relations portals
We connect brands with influencers
We create rich enticing content for brands
We can improve visibility and image in China
We advertise brands on Chinese social platforms especially Weibo
We can place brands with SEO keywords pay advertisements on pages of Baidu.
Frequently Asked Question about Online Reputation Management in China
WHY SHOULD I INVEST ONLINE?
China’s economy is continuing its great expansion, growing 6.9 percent in the second quarter on a year-to-year basis and expanding more than three times as fast as the U.S. economy.
Chinese market presents a huge potential for foreign brand, so it is important to invest online because China is the most connected country. In China, there are over 649 million users and 80% of them use their smartphone to connect. For a brand, it is more appropriate to promote online rather than through traditional media.
WHAT IS ONLINE REPUTATION MANAGEMENT?
Online reputation management (ORM) is the process of controlling what shows up when someone looks you up online. It helps drive public opinion about a business and its products and services.
E-Reputation agency can build extensive website projects to create text, video or other elements, or use social media analytics to determine a company’s image before engaging in products that influence reputation on a social media platform like Wechat or Weibo.
Social media management has become a major ORM element because many Chinese internet users are connected to the most popular social media platforms
HOW CAN MY BRAND GET AN ONLINE REPUTATION?
A big first step in online reputation management is knowing what’s being said about your brand online. To do this, you have to identify and monitor keywords and hashtags related to your brand, products, employees and pay attention to the conversations that are taking place on social networking sites.
– Build and animate a loyal community. Social networks will allow you to build your community and loyalty. While WeChat is the most used social network, Weibo can also allow you to gain reputation and retain new subscribers. This works like a microblog with a limited number of characters. Forums and blogs can also help you gain reputation.
– Use external sources. Relations presses and specialized blogs in the food and drinks are very important to have better visibility and reputation positive online. The Chinese will trust a brand that has been recommended by an online newspaper.
WHY USE BAIDU RATHER THAN GOOGLE?
In China, Google is blocked by the ‘Great China Firewall’ and represents only 2% of users in China. The remaining 98% of Internet users in China use Baidu and another Chinese search engines.
The big difference between Google and Baidu is the latter privilege priority in Chinese characters sites. Using these characters is paramount to your site and for all SEO campaigns. Baidu is clearly the best of the Chinese dot-coms.