MARKETING TO CHINA AGENCY

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What China’s ’45 degree life’ trend means for brands

What China’s ’45 degree life’ trend means for brands

A new trend in China shows that young people prioritize balance and well-being over the grueling work culture of the ‘996’. Movements in China that clash The new tang ping or “lying flat” movement (Tang Ping) has emerged among Chinese youth over the past year. It is a refusal to accept the country’s grueling “996”…

Chinese investors lose trust in China Real estate Market.
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Chinese investors lose trust in China Real estate Market.

Chinese investors are searching new investment opportunities with oversea real estate stable investments. China’s property developers began 2022 with low sales. Many real-estate firms struggled to rekindle home buyer interest despite goverement’s recent efforts to relax some restrictions. Chinese Developers Drop in Sales in January 2022 Despite Beijing’s recent efforts to relax restrictions, real-estate companies…

Western insurance in China
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Western insurance in China

To develop insurance and pension infrastructures while financing infrastructure projects outside its borders, China wants to tap into national savings. With Western-style expertise, the Chinese financial sector, which is now mainly focused on its local economy, wants to provide more complex services by moving closer to Western institutions. The bosses of Western insurance companies like…

5 Chinese marketing terms you need to know in 2020
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5 Chinese marketing terms you need to know in 2020

To understand marketing in China in 2020, you first need to have a good knowledge of these five terms that have become an integral part of Chinese marketing. They are not just passing fads, but lasting trends that reflect the changing preferences and habits of Chinese consumers. If you would like to know more, read…

How to target the HNWI in China?
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How to target the HNWI in China?

You want to target rich people in China, to sell your property, your financial service or luxury products…. This article is for you.   Focusing resources on the right people and places is a critical success factor in marketing. For brands looking to develop their high-value goods markets, reaching and impressing high-value people in China…

1Million Chinese Tourists to South Africa (Promotion tactics)
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1Million Chinese Tourists to South Africa (Promotion tactics)

Great Opportunities for Tourism Businesses to lure Chinese tourists to South Africa…Discover marketing tips to attract Chinese tourists, and develop your Business.  South Africa is one of the world’s fastest growing leisure, business and travel destinations. with its beautiful scenic, magnificent outdoors, incredible sunny climate, cultural diversity. 1,012,641 tourist arrivals to South Africa were recorded…

Afghanistan: The Growing Destination for Chinese Summer Travel
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Afghanistan: The Growing Destination for Chinese Summer Travel

The fact Afghanistan attracts Chinese tourists at all may come as a surprise to some, but a number of companies offer tours to the country where there were more than 11,000 casualties of violence last year. Direct flights between China, Afghanistan promote trade and Tourism The direct flights between Afghan capital Kabul and Urumqi, capital…

+ 50% more Chinese tourists in Africa (and how to take advantage?)
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+ 50% more Chinese tourists in Africa (and how to take advantage?)

Africa is a new final destination with growing appeal for experienced Chinese travelers seeking in-depth, luxury, personalized and independent travel. In this article, we will show you how to ” how to attract Chinese tourists in Africa? Chinese OTA Ctrip reported a 70% year-on-year increase in purchases of Africa-related tour products in the first seven…