Chinese tourist: attract tourists from China

Chinese Tourists

The boom of Chinese tourists

The boom of Chinese tourists

The number of Chinese tourists traveling abroad has risen from 10 to 83 million in just 10 years and may reach more than 100 million in 2014, becoming the first country in the world in terms of travelers and overtaking the USA and Germany for the first time, declared the China National Tourism Administration. This number is expected to increase at an average annual growth rate of 10% until 2020, according to Rajiv Biswas, chief economist for Asia Pacific in IHS Global Insight. This growth is due to efforts undertaken by China’s government to allow a larger number of Chinese people to benefit from China’s economic development.

What do Chinese tourists look for?

A relaxing experience

Many Chinese have begun to travel abroad in recent years. Chinese people consider travels as “entertainment”, “pleasure” and relaxing experience.

Most Chinese will select a package organized by a travel agency to avoid potential problems in a place that is unknown to them. They are curious but remaining cautious. They spend an hour or two at the selected location to take pictures and listen to the guide, then hurry to leave for their next destination.

Chinese tourists are big spenders

luxe-chine3In more and more countries, Chinese tourists are the biggest spenders, as confirmed by experts. About 87% of the total expenditure of the average Chinese traveller are devoted to fashion items such as shoes and handbags, and 93 % of purchases are made in and around the French capital. This craze for shopping is due to two main factors: a booming economy in China, and a price differential of the taxation of luxury goods in China.

In France, Chinese tourists spend on average 40% of their budget once there in shopping. Expenditure exploded with a 40%-increase between 2011 and 2012, thanks to a more favorable exchange rate and higher wages.

By 2030, expenditure is expected to increase from 260 billion to 1.800 billion dollars.

 More and more Chinese tourists travel alone

Little Chinese Asian Tourist Girl enjoying her holidayChinese people rarely travel alone, but rather with family or friends. The pleasure of being in a group is one of their main pleasures when they travel. Nowadays, there is still a majority of Chinese people who prefer traveling in a group (55%).

However, for some time, the opposite trend is observed: more and more Chinese people are tempted to travel alone. Independent travelers rate is expected to increase from 30 to 70%  of the total Chinese tourists number this year, creating a huge demand for various services in tourism. Young, rich and educated Chinese people increasingly want to travel alone, in their own way.

sydneyA lot of China’s leading tourism service providers like Travelzoo, Ctrip and Qunar have already launched personalized services, daily access passes to visit a city, discounts on airline tickets, hotel stays or reductions to eat at the restaurant and so on and so forth, and new products in order to develop the upward trend of Chinese people traveling alone.

Top destinations fr Chinese tourists

  1. Australia
  2. France
  3. New Zealand
  4. USA
  5. Switzerland
  6. Singapore
  7. Hong Kong
  8. Taiwan
  9. UK
  10. Canada

Australia, France and New Zealand are the leading destinations for Chinese tourists today. However, reality is not the same. Chinese tourists are more used to travel to destinations which are closer, like Thailand, Japan, Malaysia or South Korea.

France still attracts Chinese tourists

001ec92b90291437567907France, the world’s leading tourist destination, with almost 82 million foreign tourists in 2012, continues to attract more Chinese tourists and remains one of their favorite destinations, especially Paris.

Why do Chinese tourists like France so much? Thanks to its cultural wealth and diversity. France is well-known in China: French companies have been located in China for a long time; its gastronomy and its history are renowned.

However, only 1.4 million Chinese tourists (80 million total) visited France in 2011, in accordance with the statistics of the INSEE.

A factor for economic growth and for support of domestic demand in France

The arrival of this new type of client is a windfall for France and a good way to support economic growth and domestic demand. “Tourism is a huge economic driver to encourage an economic growth based on domestic demand”, declared José-Manuel Barroso, President of the European Commission. Actually, France is the world’s leading tourist destination but is only in 3rd place in terms of gains, just behind the United States and Spain , according to World Tourism Organisation. That is the reason why welcoming tourists famous for being big spenders is crucial for France.

Challenges are numerous for France

Saturation of major tourist sites

Mont Saint-MichelThe arrival of this new type of client raises problems: major tourist sites in France are already saturated with visitors from all over the world. Therefore, welcoming Chinese tourists is a challenge which requires adaptation, adjustment and reorganization. The issue is a major one because, even if French competitive advantages are obvious, Chinese tourists must have value for money. However, France is usually part of tourism packages which organize a roundtrip in Europe. France must preserve Chinese’s interest for Paris, Loire castles, Mont St Michel, which are already saturated and may be discouraging.

The need to develop and adapt tourist offer

The problem isn’t with accommodation and hotel offering, but rather with France’s industrial policy. It is necessary to set up a real industrial policy to respond to market needs. It is obviously impossible to enlarge national historic and touristic monuments. France should focus its efforts on management of tourism flows, opening hours and quality of tourist guides.

Air transport sector also requires adaptation. Some airlines have realized it: for instance, in view of the fact that Chinese tourists spend a lot and hate being limited in shopping, Emirates Airline has increased the weight limit of luggage. “There are many investments to do in tourism infrastructure, but these investments will be difficult to finance in the current budgetary context” according to a member of the tourism Bureau.

More information about Chinese tourists:

  1. Attract high spending Chinese tourist
  2. Chinese tourists are changing

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15 Comments to "The boom of Chinese tourists"

  1. Reply
    Charles
    August 28, 2014 at 4:34 am

    We would like to attract Chinese tourists.
    I would like to take this opportunity to introduce our Doostan Tours Co.with more than 20 years experiences in inbound market . IDT is specialized for organizing conferences & conventions, sport events, trade fairs and business travel. All our inquiries are handled within a short notice with full itinerary.

    IDT has succeeded to be the best Tourism Company among all other companies in 2004, 2008,2009,2012 & 2013. We got the Tourism Industry Awards of Excellence in 2008.

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    * Matinabad Eco-Camp services.
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    * Iran GSA for World Net Hotels (WNH-Online hotel reservation system).
    * Joint tours of Iran GCC, CIS and Silk Road countries.

    We hold tours from all over the world from the USA to Australia and Europe

  2. Reply
    Era
    August 31, 2014 at 3:32 am

    hi
    Nice article really. Very interesting.
    I have seen a similar trend with many web designers using the Genesis (StudioPress) framework as the base for a WordPress site. Out of the box it has excellent SEO features to attract Chinese tourist… Does it really work?
    I also like they way they utilize child templates to ensure WordPress and Genesis updates do not break (are less likely to) your site. As a paying customer you also have access to a support forum to resolve those tricky customization issues.
    It is good for Baidu ? It is what Chinese people use no?

    Does anyone else recommend another WordPress frameworks or an online source for well-designed templates for building tourism websites?

  3. Reply
    Cyril
    August 31, 2014 at 3:57 am

    Hello my respectful coterie friends!
    I am John Ping the owner of Best Beijing Tours.Com from Beijing China.
    We are the independent travel and tour operator based on Beijing China the best tour destination.
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    Please visit our website bestbeijingtours com for more .

    Let us know how we can help you! Also, be aware that we are the best tour operator in Beijing China and have more than 5 years experience in the tourism industry.
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  4. Reply
    Josie
    August 31, 2014 at 4:08 am

    An other interesting article.

    You only focused on France, other country may be interested no?
    Australia, New zealand or Asian country Thailand is super popular

  5. Reply
    Atlan
    October 3, 2014 at 5:54 am

    I am back to enjoy the lovely discussion that I missed after Typhoon Yolanda took away our roof. Seven months passed with still 88% to rehabilitate in Eastern Visayas region, Philippines. Nice to read new names. Seems it’s already more than 100 days!
    I am interested about your agency. PLease send to me your case study, I really want to know more about you !

  6. Reply
    Robert
    October 3, 2014 at 6:04 am

    The Spanish Tourist Office has today announced the launch of a new global digital campaign entitled “The More You Live It, The More You Like It”, which aims to make Spain the first country to obtain 100% holiday satisfaction from visitors and boost return trips.
    https://www.youtube.com/watch?v=basRbj2z4iw

    My pleasure to associate with you all for the happiness, experiences, professional opinion, positive energy sharing !!! Good luck to all of you and Good Bye !!! This is my final comments… I am sincerely wishing you and your family and also your friends all the very best !!!

  7. Reply
    sori
    December 16, 2014 at 9:53 am

    Dear/Madam
    We would like to convey to you and to all of your company’s staffs the warmest greetings from AIGA TOUR, TRAVEL AND CAR RENT PLC
    We are happy to inform you that ,We are proud to be recognized one of the leading travel companies in ETHIOPIA on the best inbound & outbound tour operator with skill , well trained tour & Marketing staffs and with professional experienced tour guides, all these advantages create the best favorable conditions for our company
    AIGA TOUR, TRAVEL AND CAR RENT PLC needs to spread widely our close cooperation and relations with the tour operators and travel agents in all over the world and to receive the increasing number of tourists to visit Ethiopia .
    When was the last time you took your clients to Ethiopia and visited a place that touched their soul?” AIGA TOUR, TRAVEL AND CAR RENT PLC will take you and your clients there, because it’s time to take a break and relax… it’s time to have fun and adventure… it’s time to discover Ethiopia hidden treasures!
    WHY CHOOSE US? Good Question. We believe that our experience, reputation and genuine desire to provide you with the most interesting vacation for the least amount of money possible sets us apart from the rest. We value family you will be treated as family. That is our promise to you! Contact us anytime and we’ll arrange the tour of your dreams. We are focused exclusively on the best African history and culture destinations specifically: We have over years experience in expertly serving our clients. When submitting an inquiry to us, we offer & guarantee
    We are specialize on the arrangement of the budget, standard and deluxe tours to all the tourist spots throughout Ethiopia . Some of our service include:-
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    As your close friends in Ethiopia we always wish to receive more and more bookings from you and from your company. Would you please kindly check and inform us your proposed tour itineraries, applied for your clients from now till the end of this year for us to check and inform you the best & competitive quotations.
    Please kindly send us by our 3 E-mail addresses info@aigatravelethiopia.com.et seyoum@aigatravelethiopia.com. et touroperator@aigatravelethiopia.com.et ,in case one E-mail is error We can receive your E-mail by other E-mail address or if you wish to contact AIGA TOUR,TRAVEL AND CAR RENT PLC ,Please contact us by numbers : +251 118494438 or mobile+251 911 38 59 39, these phone numbers are in operation 24 /24 hours .
    We are looking forward to hearing the new bookings from you
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  8. Reply
    Polo
    April 9, 2015 at 4:37 am

    So glade to know you and hope to start a good business relationship and cooporation with you and make the incoming and out-going travel and event.
    we offer honeymoon or family packages, Educational tourism, medicinal tourism, business seminar, visit and participation to exhibitions, Business and tourist travel from Europe: France, Germany, Spain, Malt, …

    And also Sports tourism with arrangement of tournaments for both children and adults.
    Special interest tours like photography tours, music, art and much more.

    I hope this marks the beginning of our professional business cooperation.

    We have pleasure to inform you our company GOLDEN EVENT works in various events: Business and tourist Travel, exhibition, Seminar, conference, workshop, and in particular in Tourism.
    Golden Event Special Event Company one of the branches of SIMACO Company is an event and meeting management company with headquarters in France, founded in 2003.

    • Reply
      admin
      April 14, 2015 at 12:24 pm

      Dear Polo,

      Sure, we just sent you an e-mail about this,
      Looking forward to hear more about you and your projects

  9. Reply
    Brian Henry Matechi
    October 19, 2016 at 8:14 am

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    We offer inspirational tours, which combine high standards of service, accommodation, transfers and expertise to the best wilderness in Tanzania. We are specialized in Mount Kilimanjaro trekking, Mount Kenya on various routes, Mount Meru climb and organize Safaris to all over Kenya and Tanzania. Be it a Deluxe camping or a lodge safari, we have been hand-crafting itineraries to all corners of East Africa Destinations suiting client requirements, giving exceptional wildlife encounters and privileged insights into the natural world at competitive prices.
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  10. Reply
    Ctrip
    February 16, 2017 at 5:42 am

    Ctrip had about 250 million users, who spent over 20 billion yuan via its OTA platform in 2016, with each customer paying over 3,000 yuan.

  11. Reply
    samten dendup
    February 17, 2017 at 3:21 pm

    sir/madam
    i am Samten Dendup CEO of TSP tours and Treks from Bhutan, i am here to invite traveler from china to Bhutan at minimum cost with best service.please come and experience the rich culture of bhutan.

  12. Reply
    Brian Henry Matechi
    February 20, 2017 at 9:00 am

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