In the era of e-tourism, mobile applications dedicated to travelers’ journey are at the forefront. What are the favorite mobile applications of Chinese tourists in 2018? Let’s discover it with us:
Fliggy, the promotions on the air
Also translated under the name of Flying Pig, this rising application is proposed by Taobao. It brings together all the good deals and promotions on flights. Very popular with young Chinese, it allows to get tickets for a much cheaper price.
Chinese name: 飞猪
Youdao Translate, the translator
Literally “I have the translation”, this application is extremely useful for exchanging with someone who cannot speak your language at all. It allows you to record your voice to get an audio translation, or to take a picture of a text or a panel and have a written translation.
Small disappointment, the only consistent translation is the one passing from Chinese to English. Even if Youdao offers about 60 languages, the translation into other languages will be done word by word, which can get quite confusing.
It remains very effective and many Chinese use it.
Chinese name: 有道 翻译
Alipay and Wechat pay, the digital wallet
It sounds amazing, but the mobile apps Wechat pay and Alipay have both developed an “Air & Rail” section that allows users to book hotels and airline, bus or train tickets directly through their digital wallet.
While Europe still fears frauds and is wary of sharing personal data, the Chinese commonly use these mobile applications very convenient, linked to their identity card and bank account. Their use is a significant saving of time for the user in a hurry.
Even when traveling, the Chinese will favor mobile payment via their QR code Wechat or Alipay. Any operator of tourism should therefore be equipped with these possibilities of payment, even if at present their use is still restricted abroad.
Chinese names: Zhīfùbǎo 支付 宝 and Wēixìn Zhīfù 微 信 支付
A classic, Ctrip is the best-known Chinese online travel agency. This application took off with the strong demand for Chinese tourism, due in large part to the introduction of golden weeks a few years ago.
Very complete, it allows to book organized trips but also air tickets or train and accommodation. Finally, it is the first platform on which Chinese netizens will deliver their feedback, crucial for the e-reputation of tourism operators.
Baidu Maps, online mapping
Google is blocked in China, Chinese tourists will favor the use of Baidu maps for its GPS function. It’s simple, but better reference your accommodation on Baidu if you target the Chinese guests! Its use outside Asia is still limited and lacks of updates.
Chinese name: Bǎidù dìtú 百度 地图
Where is the Public Toilet
Another popular application among Chinese folks: given the size of its population, China has set up public toilets every hundred meters or so. Every public garden – even a small one – or subway station – even a secondary one – has its own.
The Chinese on vacation are therefore confused by the lack of infrastructure or clear indications abroad. Hence the use of this mobile application which, as the name suggests, lists on an online map the closest public toilets!
Qyer, Wechat and Mafengwo, the shared experience
Because tourism is a question of social prestige, it is essential to be able to share one’s experience with one’s entourage via social networks, as traveling abroad. Publishing your experiences as a journal is therefore very attractive and many Chinese tourists go through Qyer, Wechat and Mafengwo.
Meituan, find a restaurant
Let’s not forget that Chinese tourists practice primarily domestic tourism. Meituan allows travelers out of their provinces to geolocate nearby restaurants, evaluate their quality and even get good promotions on their meal.
Elong and Qunar, always present
Literally “Where to go”, the Qunar is a concurrence to Ctrip app with booking flights and accommodations and with great promotions. Less important, Elong is also an online booking agency to book its transport and accommodation; She is a well-known partner of Expedia.
Didi and Uber, the taxi without worry
Mobile taxi apps make life easier for Chinese travelers [in China]: Both apps compete fiercely to increase their market share.
The principle is the same: geolocate the nearest taxi, which picks up the user at its exact location. No bad surprise: the journey time and the costs generated are calculated in advance. The debit is done automatically because the service is connected to the Alipay or Wechat portfolios. The user can follow the path of the car on the map of the app and note his driver once his service performed.
So what do you think is the most practical application of this list?
It is essential for any tourism operator targeting Chinese customers to know the best mobile applications of the moment in China and to move to digital.
Gentlemen Marketing Agency is an agency specialized in digital marketing. We help you better understand the needs of Chinese tourists. To find out more about our services, find our digital solutions here
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