Why do Chinese tourists like to travel to Thailand?

In 2015, 36% of total arrivals in Thailand were Chinese tourists and that represent the impressive number of 8,3 million people. The Tourist Authority of Thailand forecast 8 million Chinese tourist for 2016 so there is a little decrease compare to the previous years. Top destination in Thailand is Phuket, Chon Buri (Pattaya), Chiang Mai and Krabi.

Exotic locations

Exotic location

Chinese people are looking for more adventurous and exotic location, this is due to the influence of social media (as WeChat, QQ, Youku…) and the fact that they are getting richer, so they want to get more surprised and touched by their trip. Surprisingly, the Chinese tourist’s travel goals are to enjoy nice environments, to experience a foreign culture and not just to shopping, which has been the top priority for a long time.

Located in Asia

Asia

Chinese tourists are firstly interested in travelling in Asia. They prefer the familiarity in terms of food, customs and to get mandarin language translations for brochures and websites.  But it’s also because the Asian’s countries are often cheaper to get to and in less time that the rest of the world. As an example, France which is a European country who make a lot of effort to well welcomed the Chinese people receive 2 million Chinese tourists per year and the tendency is growing up.

Here an interesting article about: Chinese tourists spent $12.2 billion in Japan last year

Safety

thailand police

For Chinese travellers, safety is an important concern to consider, and the interest for that aspects is growing up every year. As an example, when terrorist attacks had hit Paris, the Chinese tourists were cancelling their trip in the city and that caused many disagreements in the French tourism sector at that period.

More Information: France’s economy slows after Paris attacks

Partnership

help

The People’s Republic of China and the Kingdom of Thailand set up a partnership to promote the tourism in both countries. They exchange employees of both tourism offices to facilitate the communication on the spots and to improve the quality of the service. It looks like it works because the tourism of the Chinese in the Kingdom of Thailand increase every year.

Trendy Destination

Thailand trendy

Thailand’s economy is mainly supported by tourism and that is not surprising. With its dream beaches, paradisiac islands, sunny weather and a lower pollution level than China, Thailand has everything to offer to Chinese tourists.

Most Important : 90% fof Chinese tourists will search online for hotel 

Marketing online is important, because most of CHinese travellers will search online, groups for Shopping, independant travellers to plan their trip , book their hotel and find the best Restaurant. 

Every tourism companies have to work on Chinese search Engines, Chinese Social Networks and on different travel platforms to catch this flow of visitors. 

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Further readings:

10 digital strategies you need to learn if you work in travel industry in China

Trends about Chinese tourists

SEO Agency China : China SEO Company
Social Media Agency Shanghai : Social Media Agency China specialised chinese
Digital Agency focus on chinese tourists: Digital Agency
Google + : Chinese tourist agency

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